Brand Identity

Logo Design - Brand Guidelines - Design Systems

Ku Anuenue

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Ku Anuenue is a nonprofit in Hilo, HI that aims to provide a safe space for LGBTQIA2S+ and build a community of care and belonging through positive relationships to self, others, and the ‘āina (meaning land in Hawaiian). The symbolic heart was made with an earthy rainbow color palette and the inspiration of a Taro (or Kalo in Hawaiian) leaf, in order to communicate the Ku Anuenue's message of being caring and down to earth with our āina and our mahu (queer in Hawaiian) community. 

These photos were taken at the Hilo, HI Pride Festival, where Ku Anuenue held their first ever booth.

Outdoor market stall for Ku ʻĀnuenue community organization, with informational pamphlets, a raffle sign, and a large metal container for drinks, decorated with a red and white cloth featuring traditional patterns, under a canopy surrounded by trees.
A hand holding a bundle of round paper fans with a logo that has a rainbow-colored heart and tree design. The fans promote Ku Aunuē, a community for care of mahu and LGBTQIA+ individuals, with text encouraging following and joining, and a QR code.
Two children at an outdoor event, wearing rainbow-themed accessories and holding a rainbow flag, standing in front of a booth with a sign for 'Kū Anuenue,' a community of care for māhū and LGBTQIA2S+.
Collection of small round pins with a colorful abstract design featuring black lines, overlapping shapes in orange, purple, white, blue, and green.

Scrap PDX

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A collaborative rebrand project done in support of Scrap PDX, a local arts and crafts nonprofit located in Portland. With their message of creative reuse in mind, not only did we create a new variety of logos, but we had also designed a more solid and recognizable design system.

A clear plastic bag containing a scrap collage pack with various reused materials, including patterned paper and illustrations, with an orange label that reads 'Scrap Collage Pack' and notes it is made from volunteer reused materials.
A piece of yellow paper with the word 'SCRAP' written in colorful letters, a white business card with the word 'SCRAP' and contact info, green plant, yellow tape, and various colored clothespins on a pink background.
A hand holding a white tote bag with the text "SCRAP CREATIVE REUSE" and an address in Portland, Oregon, against an orange background with shelves of books or magazines.
A bumper sticker on a green car that says 'GOT JUNK? MAKE ART.' repeated three times, with an illustration of a happy egg character with arms raised, a star on its chest, and an orange cone hat.
Instagram profile page displayed on a smartphone screen for Scrapp Portland, an arts and crafts store in Portland, Oregon, showing profile info, story highlights, and recent posts.
Invitation for a craft event titled 'Crafting with Bottle Caps' featuring colorful bottle caps at the bottom and colorful, playful lettering for the word 'SCRAP' at the top, with event details in purple text.
Advertisement for Scrap fabric sale with 20% off, happening from February 26 to February 28, featuring piles of colorful fabric scraps.
Laptop displaying a website for a creative reuse center called SCRAP, featuring a pile of various craft and tools in the main image, with colorful scrap art elements surrounding the screen.
Cartoon character with a white, rectangular body, wearing an orange hat, and a yellow star on its chest, raising one hand and asking for creative reuse in a speech bubble, on a purple background.
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